4x Students Enrolled from Social Media Advertising Campaign

Samscope is a leading social media advertising agency dedicated to helping businesses amplify their online presence and achieve measurable growth. Our mission is to deliver innovative, data-driven advertising solutions that connect brands with their target audiences in meaningful ways. With a deep understanding of the ever-evolving digital landscape, Samscope empowers businesses to thrive in the competitive world of social media marketing.

The Importance of Social Media Advertising

In today’s digital-first world, social media advertising is no longer optional—it’s essential. With billions of active users across platforms like Facebook, Instagram, LinkedIn, and TikTok, social media offers unparalleled opportunities to reach and engage with your audience. Effective social media advertising not only boosts brand visibility but also drives conversions, fosters customer loyalty, and delivers a strong return on investment (ROI).

How Samscope Helped Faysal Academy Achieve 4x Students Enrollment

Client: Faysal Academy 

Industry:  F-Commerce Education Platform

Challenge: Reduce CPM from $0.66 to $0.15 and achieve 4x results from a $30 ad budget.

The Challenge

Faysal Academy, an f-commerce education platform, aimed to optimize its ad performance by significantly reducing its Cost Per Massage (CPM) while maximizing engagement and responses. The initial campaign yielded a CPM of $0.66, which was higher than desired, and the client sought to achieve better results with the same budget.

Solutions

To address this challenge, we implemented a two-phase strategy:

Audience Understanding and Data Collection:

  • We launched an initial campaign with a $30 ad spend to gather data and analyze audience behavior.

  • Multiple ad sets were tested to identify which audience segments responded best to Faysal Academy’s ads.

  • Key metrics such as reach, impressions, and engagement were tracked to gain insights into audience preferences.

Campaign 1 (Initial Campaign)

  • Ad Budget: $30
  • Ad Spent: $29.85
  • Responses: 45 messages
  • Reach: 36,505
  • Impressions: 72,387
  • CPM: $0.66
  • Duration: 7 Days

Optimization and Scaling:

  • Using the data from the first campaign, we refined the audience targeting and ad creatives.
  • We scaled the campaign strategically to reduce CPM while maintaining or increasing responses.
  • By optimizing the ad delivery and focusing on high-performing audience segments, we achieved a significant reduction in CPM.  We successfully reduced CPM from $0.66 to $0.15.

Campaign 2 (Optimized Campaign)

  • Ad Budget: $30
  • Ad Spent: $29.71
  • Responses: 193 messages (4x increase)
  • Reach: 38,094
  • Impressions: 96,400
  • CPM: $0.15 (77% reduction)
  • Duration: 7 Days

Expertise Delivered

Samscope’s expertise in data-driven advertising and campaign optimization played a pivotal role in transforming Faysal Academy’s ad performance. By deeply analyzing audience behavior, refining targeting strategies, and strategically scaling the campaign, we achieved remarkable results:

  • 77% reduction in CPM (from $0.66 t.15)

  • 4x increase in responses (from 45 to 193 messages)

  • Improved cost efficiency

This success story highlights Samscope’s ability to deliver measurable results through meticulous analysis, strategic optimization, and a commitment to maximizing client ROI. By leveraging our expertise, Faysal Academy not only reduced costs but also significantly enhanced engagement, proving that the right approach can turn challenges into opportunities.

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